MADE SOME NOISE
Spent 10k in total. Direct traffic up by 3000%. Broke two servers from the attention & won the IPA effectiveness award. And best of all we annoyed some geordies & got on watch dog! All earned media. Watch the vid.
30% DISCOUNT FOR CHAVS
30% discount for people with chavvy names. And we charged people with posh names, like Hugo & Spencer, 30% more! Direct traffic to the site went through the roof. The Made in Chelsea cast, all organically tweeted about the campaign. All earned media. Score.